Neat Ideas, new ideas
Neat Ideas were in need of updating and rethinking their annual B2B product brochure. Previous brochures’ styling and presentation were dated and poor in both function and form. We needed to convey more of a ‘lifestyle’ narrative as well as focusing on the ingenuity of individual products.
By playfully using the ‘product in action’ shots when and where possible, using the page edges to our advantage resulting in a reduction and removal of ineffective clutter of the previous years’ brochures, we have created a crisp, clear brochure that brings Neat Ideas’ offerings into the 21st century.