Reviving a brand and online presence
Fidelity Payments have been in business for 20 years and have grown to become one of the largest electronic payment providers worldwide with branches in the UK, US, and Canada. They are currently processing over £25 billion of card transactions globally each year.
We were tasked with designing two brochures, one for their core brand and one for their charity proposition, a softer sub-brand. The brand was in need of a new visual direction to bring it into the present; we were limited in scope with what we could and couldn’t change. The logo and brand colours would remain the same but the typography would be the key to modernisation. Following the successful impact of both brochures, we redesigned and rebuilt the website.