Campion & Co
Putting the personal back into P.A.
Campion & Co is a specialist personal assistance and concierge service based in London. When tasked with creating their identity we knew we needed to inject some personality in order to differentiate and position them apart from their competitors who all seem to be branded in a very similar aesthetic. Having a luxurious feel was a must, but we also wanted to convey Campion & Co’s warm nature.
We chose a sans-serif font with widely placed capitalised letters that appear established yet modern. The paper clip symbolising organisation/paper work replaces the ampersand which is also used as a graphic device to inject some vibrancy across various media without compromising the brand’s luxurious minimalistic feel.